This is a story about one of the best events I’ve ever attended.

No, it wasn’t because it was held at the Four Seasons, the swag bags (we brought home a bottle of vino), there weren’t hundreds of people in attendance (there were less than 20), we didn’t have a celebrity present (unless you count Emma Waverman, since she was totally in a commercial with Galen Weston. And yes, they filmed this commercial IN HER KITCHEN!), there was no surprise performance, we didn’t have a 5-course meal, it wasn’t open bar (but there was wine available for tasting), it didn’t even become a trending topic on Twitter.

But that is precisely why I loved it.

There is ALWAYS an event to go to. Some next big product launch, etc. etc. and I know I never talk about my professional work here, but my biggest client specializes in value-driven event strategies and High Road + definitely hit it out of the park with this one.

I loved this event because it was simple. It was an intimate event that allowed the editors of a chance to meet and mingle with some Toronto bloggers and it did exactly that. (My brain goes a little crazy when the tactic in use actually supports the strategy.) I honestly cannot remember the last time I went to an event where I got to make my way around the room and have actually interesting, thought-provoking conversations without the distractions of music that’s too loud (do I sound like a grandma yet?), or trying to time my way into conversations because of the inevitable cliques that form at big events (no, it doesn’t get less awkward even when you’re a blogger).


There was a little presentation to start off the night; we were introduced to some specs of – which were honestly very new to me since I don’t regularly visit the site, so I learned a thing or two! (Like, did you know that MSN was the only Canadian digital media on Rihanna’s 777 tour? Yeah. Me neither!)

And they also have an expansive Lifestyle section, covering everything from Beauty, Fashion, Sex, and Weight Loss.


After that, it was a free-for-all mingle session while wine pairings were made available throughout the room. Of course I had to take an outfit shot in the bathroom. Premature excitement for spring, clearly.


Here are some of the wine we tasted. The Four Seasons’ Sommelier, Drew, did such an amazing job describing each wine and pairing. It was a treat to chat with him about the wines of Ontario and social media (he wasn’t so into it, but maybe we’ve convinced him?)


I met and chatted with Stephanie (you’ve seen her on here before and I adore her), complete with bathroom mirror pics (because the lighting in that bathroom was too good).


Also got to meet and hang with Jay Strut. Snapped a pic before we headed out.

And met too many awesome people that I didn’t take pics with because the conversations were just that good. Big thanks to Claire + High Road for inviting lil’ ol’ me :) I feel like every single person who attended was SO NICE and awesome and that we could bake a cake filled with rainbows and smiles and everyone would eat and be happy.


Do you prefer attending big, gigantic, lets-get-the-hashtag-trending events or like the one I just described?

I’ll leave you with one of my favourite quotes of all time. It’s from The Great Gatsby. “…And I like large parties. They’re so intimate. At small parties there isn’t any privacy.”

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